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  <url>
    <loc>https://www.andyhale.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-20</lastmod>
  </url>
  <url>
    <loc>https://www.andyhale.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-21</lastmod>
  </url>
  <url>
    <loc>https://www.andyhale.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-04-14</lastmod>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/monscierge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/e8886988-9169-4ca4-9f15-7c6edfc1241f/homepage.jpg</image:loc>
      <image:title>Work - Monscierge</image:title>
      <image:caption>Corporate home focuses on a focus of hotels or healthcare.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f32c526b-2a1e-4943-8b6a-8d67ab8b231a/tv.jpg</image:loc>
      <image:title>Work - Monscierge</image:title>
      <image:caption>Apple TV for Hospitality provides clear purchasing information alongside product information and forms and downloads for lead generation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/37ad87a3-581d-4d1a-bb2b-1c265498a5a5/solutions.jpg</image:loc>
      <image:title>Work - Monscierge</image:title>
      <image:caption>Overall solutions for hoteliers that highlight the primary Monscierge platform products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/0560fda6-4073-4727-8a5b-252134028977/purchase.jpg</image:loc>
      <image:title>Work - Monscierge</image:title>
      <image:caption>Integrated purchasing across the Monscierge website allows a person to get Monscierge in less than 2 minutes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/onesite</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/07dabe27-3783-42eb-98e7-8530000750c1/homepage.jpg</image:loc>
      <image:title>Work - ONEsite</image:title>
      <image:caption>Homepage with focus on social components such as the social login component [originally invented by ONEsite].</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/a05d80d6-52dd-4307-ab27-c471cb98c309/signon.jpg</image:loc>
      <image:title>Work - ONEsite</image:title>
      <image:caption>Self-service signup allowed for SSO plugin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f959a7b1-31b9-4e39-b409-c29f39d3d875/moderation.jpg</image:loc>
      <image:title>Work - ONEsite</image:title>
      <image:caption>Moderation control panel enables team to manage all incoming User Generated Content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/e6d2bdec-d61a-4d09-a12e-062e84ab230b/site-mgmt.jpg</image:loc>
      <image:title>Work - ONEsite</image:title>
      <image:caption>ONEsite clients often managed multiple sites.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/04871c07-bb62-419f-b096-f88a134d113f/idol.jpg</image:loc>
      <image:title>Work - ONEsite</image:title>
      <image:caption>American Idol's entire online presence was powered by ONEsite.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/9bb91e9c-db81-4162-8ea4-493f418f4594/catalog.jpg</image:loc>
      <image:title>Work - ONEsite</image:title>
      <image:caption>Catalog.com an online item and voucher community was powered by ONEsite.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/hotel-booking-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f2d38d13-794e-47f1-9fd4-cf75f8929313/1-rl-home.jpg</image:loc>
      <image:title>Work - Hotel Room Booking App</image:title>
      <image:caption>Initial view of the Hello Rewards hotel app. Search and quick find functionality is initially visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/4d368742-34d1-4d55-b3a8-0f22949e2d48/2-rl-search.jpg</image:loc>
      <image:title>Work - Hotel Room Booking App</image:title>
      <image:caption>Find a hotel interface. The focus was on quick booking options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f3d879bc-abf4-47fa-a769-e77a6bde8bcf/6-rl-options.jpg</image:loc>
      <image:title>Work - Hotel Room Booking App</image:title>
      <image:caption>Minimized view of property cards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/ca8da5c1-a6b0-4a6f-b073-646b7c1b613f/3-rl-dates.jpg</image:loc>
      <image:title>Work - Hotel Room Booking App</image:title>
      <image:caption>View of date selection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/903a93e4-b8a6-4e98-9a06-cc21910a4e9b/5-rl-options.jpg</image:loc>
      <image:title>Work - Hotel Room Booking App</image:title>
      <image:caption>Filter and options that let a user select distance, price and brand filtering options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/fac45a48-3a08-47c4-9add-452ba0143390/4-rl-upgrades.jpg</image:loc>
      <image:title>Work - Hotel Room Booking App</image:title>
      <image:caption>Viewing available add-on's and upgrades. These options were definable by the hotel and could be displayed during the booking process. The visibility of these options typically garnered an extra $20 per guest check-in revenue during the booking for check-in process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/4572703a-32a8-41f5-93e4-2e9b74bef5fa/7-rl-list.jpg</image:loc>
      <image:title>Work - Hotel Room Booking App</image:title>
      <image:caption>Room detail selection with available upgrades.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/music</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/a2e1b5a3-e3dc-40d0-ab23-6a575b68fda9/poster.jpg</image:loc>
      <image:title>Work - Music</image:title>
      <image:caption>Winter Circle Poster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/c7041203-9595-4a04-a673-de48067466a2/pretend.jpg</image:loc>
      <image:title>Work - Music</image:title>
      <image:caption>Pretend It's January - single artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/510ea4a6-386a-4df4-9465-58498b08cc9c/bpt-website.jpg</image:loc>
      <image:title>Work - Music</image:title>
      <image:caption>Blueprint Tokyo Website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/ca32c9b1-26f4-412e-9d01-381a09e21f95/awnl.jpg</image:loc>
      <image:title>Work - Music</image:title>
      <image:caption>A Whole New Life - EP artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/37357f96-3a09-442e-a1f6-6fd2e58d03c4/panic.jpg</image:loc>
      <image:title>Work - Music</image:title>
      <image:caption>Panic Carefully - single artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/bb9f14ed-105d-4b7f-9c5d-3f8942114f56/clouds.jpg</image:loc>
      <image:title>Work - Music</image:title>
      <image:caption>Clouds Call to Group - Full-length LP artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/8e227ac7-c048-4cf7-bfbb-fd08fb6b41d9/huge.jpg</image:loc>
      <image:title>Work - Music</image:title>
      <image:caption>The Huge and Hopeful - EP artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/4b9f5311-a83f-470e-878b-35bccb2eb7ff/division.jpg</image:loc>
      <image:title>Work - Music</image:title>
      <image:caption>Division and Circumstance - compilation LP artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/aca79985-d32d-457f-a31b-820302a649db/poster-mcnellies.jpg</image:loc>
      <image:title>Work - Music</image:title>
      <image:caption>Winter Circle - Tulsa Festival poster.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/connect-staff</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/36b649e0-7cae-4cb1-8a41-f8cc50fd9079/1-intro.jpg</image:loc>
      <image:title>Work - Staff Task Tracking App</image:title>
      <image:caption>Introduction offers an inline tour and login functionality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/7805efe9-56f3-4269-b0ae-b7ea8c11fa27/2-requests.jpg</image:loc>
      <image:title>Work - Staff Task Tracking App</image:title>
      <image:caption>Primary screen displaying listed tasks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f2939a43-b84a-4412-bfe3-cdefa37efc35/3-create.jpg</image:loc>
      <image:title>Work - Staff Task Tracking App</image:title>
      <image:caption>Creation of a new request with drill-down categories and option selections for workflow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/e0c40774-927f-4879-bed8-4151795f07a1/4-search.jpg</image:loc>
      <image:title>Work - Staff Task Tracking App</image:title>
      <image:caption>Searching tasks with autocomplete functionality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/696f6d2e-3c65-424d-bab6-b1687fb8e706/5-task-list.jpg</image:loc>
      <image:title>Work - Staff Task Tracking App</image:title>
      <image:caption>Checklist functionality allows for multi-step tasks to be assigned.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/1928484b-7c4e-4bab-a6c1-1dc2589a69bd/6-add-image.jpg</image:loc>
      <image:title>Work - Staff Task Tracking App</image:title>
      <image:caption>The addition of photo uploads provided an increase in clear understanding and documentation of issue tracking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/ef72c3f1-b3ab-4c01-89f4-4d3eab8004ef/6-closing.jpg</image:loc>
      <image:title>Work - Staff Task Tracking App</image:title>
      <image:caption>Closing tasks with optional secondary information provides deeper data for accountability.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/okcphil</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/064573cd-932e-4f54-8948-d2cf74bac860/home.jpg</image:loc>
      <image:title>Work - OKC Philharmonic</image:title>
      <image:caption>Homepage with upcoming concerts and redesigned navigation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/05af9222-19df-4bca-ac5e-d539356b8110/item.jpg</image:loc>
      <image:title>Work - OKC Philharmonic</image:title>
      <image:caption>Highlighting an upcoming performance with call-to-action for purchasing tickets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/8d9ac4c9-c919-4392-af48-8cc10fb39cdb/learning.jpg</image:loc>
      <image:title>Work - OKC Philharmonic</image:title>
      <image:caption>Highlighting educational programs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/cdd17709-89ac-41bd-90cc-41e930c8e533/app.jpg</image:loc>
      <image:title>Work - OKC Philharmonic</image:title>
      <image:caption>Mobile app</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/experience-engine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/960ce604-8999-4bd9-8d7d-2da0a649b8c9/sign-in.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Experience Engine Sign On</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/d1f7b251-f71c-4d78-a032-20d968ba6d81/onboarding.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Part of onboarding process to cut cable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/9550fd16-8a8d-4d52-94b2-fdede51f351c/upsell.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Upsell screen to add Guest Precheck functionality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/16ecae45-0976-49ed-a747-0438f734761e/atv.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Apple TV UI top shelf management screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/3379d7a0-4406-4e06-8fbd-e85ec71345a4/mdm.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Apple TV device management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/d6dc7248-c800-4b43-bf24-25606bf2b332/task_configuration.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Request system task configuration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f3213198-19c7-4f9c-be1f-5a75b0609c6a/task-templates.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Viewing available already created task templates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f783f6d5-2fe2-482b-8b21-a4c64730d265/create_template.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Creation of a new task template.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/2fd0366c-8e98-4e10-8baf-c6456ec8b465/base_options.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Configuring base options for the task system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/acdd7210-907b-4e83-bb1f-6a7d4b5a49d1/requests.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Viewing request/task management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/1b8bf603-1847-48f0-8ea2-91b70405849a/checklist.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Viewing task checklist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/001315b3-5939-4903-b1bd-8c20fbbe7b56/recommendations.jpg</image:loc>
      <image:title>Work - SaaS Platform</image:title>
      <image:caption>Recommendations system detail.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/various</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/3c830265-c39f-4070-a78e-c2b169d4a295/meso-hosting.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>Mesostack - Create your own web hosting company builder.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/0efc293a-98ff-4333-b85f-8e047fdf465a/cheers.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>Cheers Live.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/3a0ccd23-4277-4878-8e0b-60be45536705/shout.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>Shout TV. Internet broadcasting platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/2acb9441-f3df-4cd8-819f-502cf8a6068b/onesite.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>ONEsite. White-label social media platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/9d3b7acb-e1bf-451c-9ddc-eca4243a1d14/ebay.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>eBay: World of Good.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/7d009f20-af58-48f9-ad45-bc9997ed4603/static.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>Static - Video live streaming service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/1239f479-f916-416f-a00d-2dd71b3b30f9/mwl.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>Made with Love.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/721bb776-f721-4446-97de-5fcc68de7dfc/ubs.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>UnitedBuilding Services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/87a4bf28-574f-4c4b-8518-88c680288a4a/catalog-deals.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>Catalog.com deals and offers website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/df0f1abf-5da7-435c-8b29-089e0918b92a/wwe.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>WWE Universe website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/2988087e-c168-4f15-8d38-865421dc5d2d/live-chat.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>Embedded dynamic live chat system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/efd2adc0-954e-459b-a872-2d8cb8123f4e/static-app.jpg</image:loc>
      <image:title>Work - Odds &amp; Ends</image:title>
      <image:caption>Static was a social broadcasting network that was an early social video network that let people broadcast their own videos [pre-TikTok and Instagram].</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/tv-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/23b6a62e-bc7e-41c6-a245-8ffb1f0ed489/title.jpg</image:loc>
      <image:title>Work - TV Manager App</image:title>
      <image:caption>Introductory loading screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/43486cf1-c7c0-4326-be41-7613848d9ff1/login.jpg</image:loc>
      <image:title>Work - TV Manager App</image:title>
      <image:caption>Login illustrating Android and iOS variations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/9b094bef-6a7c-47ed-abd8-9aeefeca2c57/select-property.jpg</image:loc>
      <image:title>Work - TV Manager App</image:title>
      <image:caption>Selecting a property.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/6a046d5e-4aba-4e85-adc0-b68196d2d4fd/scanner.jpg</image:loc>
      <image:title>Work - TV Manager App</image:title>
      <image:caption>Scanning an Apple TV serial number.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f38c581f-0035-437f-a61d-48ff201cca4f/rooms.jpg</image:loc>
      <image:title>Work - TV Manager App</image:title>
      <image:caption>A list of available rooms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/07a090d4-cf3d-4178-92e1-961ccd4ccba6/room-details.jpg</image:loc>
      <image:title>Work - TV Manager App</image:title>
      <image:caption>View and actions of a room.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/watch-tv</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/d40d0f97-44c7-4de5-9b84-8f9d3232f390/1-tv-light.jpg</image:loc>
      <image:title>Work - Hospitality TV App</image:title>
      <image:caption>Watch TV is a television EPG designed for the hospitality industry. For an overview view the case study. The app includes a live preview, channel cards, upcoming programming, and the ability to view by genre or search programming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/c199b26e-787b-4d62-a2db-e0261cf105ee/2-genres.jpg</image:loc>
      <image:title>Work - Hospitality TV App</image:title>
      <image:caption>The ability to view Genres allows the ability easily view groupings of channels based on additional meta information provided for each channel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/aa0f783a-ace3-4fce-9c01-78c0ee92722f/3-genres-content.jpg</image:loc>
      <image:title>Work - Hospitality TV App</image:title>
      <image:caption>Genre content is a card-based layout of anything currently on in that genre. In the example, shows marked as classics are displayed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/ef79e39a-57ed-4760-b448-529fe3b33694/4-search-content.jpg</image:loc>
      <image:title>Work - Hospitality TV App</image:title>
      <image:caption>Searching for content or channels can be done from the Search function. A partial search for 'esp' can bring up channels like ESPN (if available within the system).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/6c8d4afc-cd97-44a3-bff2-11ee62c539d1/5-not-started.jpg</image:loc>
      <image:title>Work - Hospitality TV App</image:title>
      <image:caption>Messaging for upcoming programming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/67edb075-0c45-4ff8-97ed-3b346eea78f6/6-upgrade-flow.jpg</image:loc>
      <image:title>Work - Hospitality TV App</image:title>
      <image:caption>The ability for customers to "upgrade" and add-on channels during their stay was included as an option.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/84e3fcd5-27da-4eac-ada9-13904815036b/7-upgrade-add.jpg</image:loc>
      <image:title>Work - Hospitality TV App</image:title>
      <image:caption>Adding a channel such as ESPN or others during the stay provides additional revenue for the hotel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/aa0082eb-6891-4104-911a-4e9abf5fe864/8-simple-tv.jpg</image:loc>
      <image:title>Work - Hospitality TV App</image:title>
      <image:caption>While errors and outages are rare, they can occur. A fallback layout offers minimal information which allows the TV to continue broadcasting and displaying basic channel lineups even if additional systems are down.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/0f1a21a7-7d71-43a0-97f6-41e5f087762f/8-tv-dark.jpg</image:loc>
      <image:title>Work - Hospitality TV App</image:title>
      <image:caption>Like other Monscierge Apple TV apps, Watch TV supports dark mode.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/check-in-kiosk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/0460302b-d1e3-4b9d-a1d0-9361f10471d7/01.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>Each iPad is running in single app mode to ensure the "check-in" app can't be exited.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/a83c79b8-1905-4bbc-b158-fe47f3ba11d9/02.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>The hotel chain needed two pieces of information a confirmation number and last name. This information was shared via email and text message to the guest. Another version was also available to enable access via email or phone number.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/2ffbc75b-460d-4869-93ac-512a6530ddb2/03.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>Entering information into the iPad UI.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/b147590c-fac4-4098-b53e-16c72de98a39/04.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>Stay details are presented showing key details including the room type, photo, and room number based on inventory from property management system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/cefccae8-68c9-43a7-8315-1df45636e358/05.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>Upgrades form a key upsell opportunity. By enabling at time decisions for a guest to upgrade the hotel could in many cases double their room revenue easily.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/734e6938-1875-414c-b775-42c986049bf6/06.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>In addition to room upgrades, special offers such as early check-in or amenities like bottles of wine or snacks increase revenue. These are fast and easy upgrades.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f0ccb95c-91f4-4a28-a901-af1486bda9bb/07.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>At the end of the process an overview of the room charges are shown. The attached credit card machine would be used for payment via swiping or chip and pin method.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/aac8c445-9f1c-4e00-b2c5-be68f159abe3/08.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>After payment the key creation starts, this self-service model enabled guests to create as many keys as they wanted and they could be easily self-encoded by the guest. The key card process takes around 5 seconds per key. An automated video animation displayed the basic steps for key creation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/c222e17f-1fac-4f7d-84d2-f101f3470097/09.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>At the conclusion of the key process a closing message would be displayed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/ac177e8c-0025-4bd0-a0a1-00c14893b846/10.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>Error and walk-away screens are displayed based on time or lack of input.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/b0caaf93-6098-48f2-83dd-421d86dde8dc/11.jpg</image:loc>
      <image:title>Work - Mobile Check-In Kiosk</image:title>
      <image:caption>Various error screens try to minimize frustration by providing non-judgmental and direct messaging around what happened and the next steps to resolve the issue.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/channel-guide-creator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/7f947036-cd12-40a6-ad79-2d0d4c30855a/1-home.jpg</image:loc>
      <image:title>Work - Channel Guide Creator</image:title>
      <image:caption>Navigation within the web-based management portal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f76f8eaa-28e2-4068-a1e5-456660cab3fd/2-add-guide.jpg</image:loc>
      <image:title>Work - Channel Guide Creator</image:title>
      <image:caption>Initial screen to create a channel guide lineup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/72ae0d13-6a3b-4031-acb8-c1ffd94b70cb/3-add-guide.jpg</image:loc>
      <image:title>Work - Channel Guide Creator</image:title>
      <image:caption>Displaying available local services based on postal code.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/fc8095f2-16bc-4c4d-ba9b-73cfd96bc556/5-guide.jpg</image:loc>
      <image:title>Work - Channel Guide Creator</image:title>
      <image:caption>Channel guide lineup composer based on total available channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/403c2563-e3ec-49f8-98d5-bd8609f3abe1/9-custom-stream.jpg</image:loc>
      <image:title>Work - Channel Guide Creator</image:title>
      <image:caption>Custom "channel" added for bespoke type content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/69b5ad06-89e4-4628-acc3-13a8c12ca525/10-custom-channel.jpg</image:loc>
      <image:title>Work - Channel Guide Creator</image:title>
      <image:caption>Channel line showing a few examples of channels plus a custom channel.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/visual-travel-itinerary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/48bbff1e-1e72-4b34-b35f-1df2eaa7eb0b/1-my-stay.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>The guest is welcomed with personalized information surrounding the specifics of their trip.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/767d925d-ff0b-4f03-8348-8b84b279ad02/2-shooting-clay.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>Detail of an activity with details, media, and directions. Additional options to highlight upsell opportunities are presented that enable the guest to make related purchases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/ed0502d3-c33f-4466-9829-88ea3772c042/3-shooting-media.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>Display of related photos and videos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/577ca227-ac40-4b4f-9490-0c4cf8a4a95f/4-itinerary.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>One of the key areas are views of the daily itinerary. Given that the average guest only stays 3 days, the view is simplified to display today and tomorrow with additional controls for upcoming days. The focus should be on the immediate time period.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/49a7aeb6-1c51-4339-9034-01fddd47f219/4-itinerary-move.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>One key indicator was the idea of finding activities when there were gaps in the schedule. The ability to find experiences in gaps of time was introduced as a way of keeping the day going.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/6cda0bbc-c795-4bcc-98a8-642802badd63/5-experiences.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>View of finding an experience to fill the available time gaps. Activities are displayed based on timing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/7612e5a9-b647-4e1c-b914-c25e22936bc1/6-discover-area.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>Discovering the nearby area helps to highlight not only local history but other favorites and unique activities. The display focused on elements highlighting local history and then broke out multiple categories nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/3375ffa6-163d-425e-90ab-d8cf1d7fca5a/6-discover-area-1.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>Categories and their subsequent activities are highlighted as part of a geographical area represented on a map. The map highlights the location of specific destinations based on proximity to the hotel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/aea58273-e47e-431e-86eb-2249649b3b47/7-shop.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>And important quality was the ability to make impulse or activity-related purchases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f6cf6226-9c68-4126-b6f2-b0d7a89a4290/7-shop-item.jpg</image:loc>
      <image:title>Work - In-Room Visual Travel Itinerary</image:title>
      <image:caption>A detail of a product showing key product detail and media.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/media-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/23d1af62-58b3-4e54-a4e2-d725d11e8b52/basic-media-empty.jpg</image:loc>
      <image:title>Work - Media Manager</image:title>
      <image:caption>An initial view illustrating a lack of content. Basic controls are present.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/e14e8488-95f4-43f5-ae87-a4ac986218cc/basic-media-individual.jpg</image:loc>
      <image:title>Work - Media Manager</image:title>
      <image:caption>A view showing galleries being present, with a gallery selected and media being displayed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/cf5e3d1b-5fcd-4bcd-895b-2658d3309372/media-no-grid.jpg</image:loc>
      <image:title>Work - Media Manager</image:title>
      <image:caption>An alternate view showing a list style display of media. This came as a result of user feedback requesting additional detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/43e2f410-e683-4172-bf6b-262d9525d4c1/drag-drop.jpg</image:loc>
      <image:title>Work - Media Manager</image:title>
      <image:caption>Expanded drag and drop section displayed on-screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/c4e1d1e6-44fd-4ebe-93f3-48644d0b915a/new-gallery.jpg</image:loc>
      <image:title>Work - Media Manager</image:title>
      <image:caption>Adding a new gallery to the available photos.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/apple-tv-for-hospitality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/1672432127621-ATGFNV59JB0ZU5AVKX20/smartmockups_lcayuwql.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Top shelf carousel banners add dynamic content on-screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/7f855dda-2180-48df-a090-1bf3b1d08bc2/tv-1.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Branded client apps help showcase the brand look and feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/35292485-8c41-4655-b3dc-d3352c6f2cb6/tv-2.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Redesigned electronic program guide does away with the grid in favor of a modern experience that's beautiful and easily understood.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/c5402679-e849-4196-96f0-2da4a19def2a/tv-3.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Guests can purchase experiences from the property.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/11de423a-9897-4b6e-aa56-2562cdf38d9a/tv-4.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Getting rid of the printed compendium in favor of a digital directory that highlights local recommendations curated by the property.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/6623f5e6-6e99-43b2-b2de-a5e4597e3730/enhance-stay.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Enhance Your Stay - Allows guests to purchase add-on's allowing the hotel to earn additional revenue off. the guest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/15c5b481-a299-4b6e-908c-a2c73294d811/request-detail.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Enhance Your Stay details. Example showing upsell cookies and milk. Charged directly to the guest account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/9421aa6b-1095-4785-bd40-f4129dcb7b4b/recommendations.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Get personal recommendations maintained within the web-based management system. Integration from the property management system can add naming personalization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/044e3944-4a78-46ee-9324-7e607aa2af65/tv-6.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Guests can pre-schedule their check-out time or add a late check-out for additional cost.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/3aeccf70-5b96-4b26-9e29-5638eb7ff3c8/tv-7.jpg</image:loc>
      <image:title>Work - In-Room Hospitality TV</image:title>
      <image:caption>Introductory welcome video provides a personalized welcome to the guest alongside promotional video content.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/work/pet-daycare-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/b58754f7-b5c1-4e99-b1c5-88e70e870564/title.jpg</image:loc>
      <image:title>Work - Pet Daycare Mobile App</image:title>
      <image:caption>App intro screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/9c79635e-8a16-4d75-b0ec-14535317ed89/login.jpg</image:loc>
      <image:title>Work - Pet Daycare Mobile App</image:title>
      <image:caption>Login</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/fece6a79-3a52-491c-b746-45f55ecb89b2/home.jpg</image:loc>
      <image:title>Work - Pet Daycare Mobile App</image:title>
      <image:caption>Overview screen highlighting total points and options around check-in, services, rewards, and the team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/93189900-ae8b-42a2-b633-e68612cfc68f/options.jpg</image:loc>
      <image:title>Work - Pet Daycare Mobile App</image:title>
      <image:caption>Scheduling screen highlight the number of animals, pickup time and optional extra to add.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/5addf277-479a-42d7-b6b9-a1eaa3c8c381/services.jpg</image:loc>
      <image:title>Work - Pet Daycare Mobile App</image:title>
      <image:caption>Detail list of available services and options. These options linked to additional text and photos alongside pricing if relevant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/bae9ea00-8971-4271-9185-d47a01a99489/schedule-grooming.jpg</image:loc>
      <image:title>Work - Pet Daycare Mobile App</image:title>
      <image:caption>Some screens required additional content such as when scheduling for grooming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/c056dcf5-18ab-4f6e-9e79-31f30d2b40f5/arrival.jpg</image:loc>
      <image:title>Work - Pet Daycare Mobile App</image:title>
      <image:caption>Geo-location allowed for on-site notification that could be used when on-site for a faster check-in process.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-21</lastmod>
  </url>
  <url>
    <loc>https://www.andyhale.com/case-studies/onesite-moderation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f959a7b1-31b9-4e39-b409-c29f39d3d875/moderation.jpg</image:loc>
      <image:title>Case Studies - ONEsite Moderation</image:title>
      <image:caption>The end result. A moderation management panel that handles all incoming content and enables workflows for handling additional approvals, manager access, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/1e43cbbb-b324-48a9-b971-7b54f35301c9/mod-board.jpg</image:loc>
      <image:title>Case Studies - ONEsite Moderation</image:title>
      <image:caption>I started by whiteboarding ideas. It needed to fit within the structure of the ONEsite Control Panel, but beyond that it was open. The key deliverables were identified. What content, where would it go, what could be seen if a piece of content was flagged. It started with questions. Raising possibilities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/a4c66be9-4a04-40e8-b50c-332cc7e69253/mod-draw-1.jpg</image:loc>
      <image:title>Case Studies - ONEsite Moderation</image:title>
      <image:caption>I started moving the lists of items and feedback and content into potential ideas. Crude but effective to get the idea across. This was presented internally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/26d282cf-5259-4e05-a91a-666081d93067/mod-draw-2.jpg</image:loc>
      <image:title>Case Studies - ONEsite Moderation</image:title>
      <image:caption>Additional clarity was added to visualize content, and simply the interface. Ideas from feedback based on use cases were integrated.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/case-studies/connect-staff</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/d9b81297-0a59-4f01-9390-1a08362dbc53/staff-sticky.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>My challenge was that hotels were using post-it notes, radios and had decentralized information but needed to make critical business decisions using incomplete information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/dad72498-134b-499d-a423-6913187cdfd0/staff-format.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>I began by working with hotels worldwide to understand their workflow. How did they share information, who looked at it, and where did it all go? No solutions existed that included all the details. Basic task tracking wouldn't work because it needed to have more depth. I standardized a format that could outline ongoing tasks and structured maintenance items used repeatedly and consistently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/6a844352-f3a5-4ac4-9d20-1a1bb040640e/staff-identify.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>One of the most critical steps that occurred was buy-in from the team. I put together a quick presentation to bring everyone up-to-speed on the project, ideas, and settling on crucial terminology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/eaedee05-a98e-425f-991e-bdd84cdd142b/staff-outline.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>The key differentiator is that one size does not fit all. The goal was that an economy brand could leverage the same system as an upscale hotel and only change a few configuration pieces. I worked with our team to map out the overall functionality we would embrace for a minimum viable product [MVP] release. I focused first on the setup and management sections that would define the underlying controls. They would need to live within the context of an existing website, but the interface and setup were open.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/868ead42-84d3-433e-8fd1-100d4808fc7d/staff-breakout.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>Sketches and wireframes ultimately led to the task configuration, becoming the north star for the overall functionality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/ebf12910-43d1-4108-9823-0551a44e2f30/staff-task-layout-1.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>Sketches led to wireframes with ideas around the type of UI for task management and configuration. I created numerous basic low-fidelity layouts that outlined ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/7d64c5fa-0d4c-4130-8d0c-f69a15f0ee81/staff-task-layout-2.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>Alternate view of a task layout concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/6dea39da-00f9-485d-9db8-d549d34d324d/staff-styles.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>Refined revisions and design system elements started building the base for numerous sections and pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/0a37f7b7-9468-4a1b-9d4f-06c3ec162616/staff-invision.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>The initial versions used Invision to create clickable prototypes. I tested the earliest versions against documented requirements and then hotel staff stakeholders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/68db9fcf-8af6-4e47-9620-f61915e98696/staff-cart.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>With the management side wrapping up, it was time to work on the iOS and Android mobile apps. I took my experience working in hotels to understand the necessities of working with gloves, the need to leverage multiple languages, and the inherent loss of many "fine controls" such as long presses, holds, and swipes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/6a9e132a-5ffc-4947-9a81-5168d2749f1f/IMG_0901.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>Sketches of process, actions, and possible UI elements. Illustrating a messaging-like view with control details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/c87684ad-d235-4610-8458-dfa84e8a2b04/IMG_0902.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>Detail control showing possible actions for a request.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/ffd49aec-e2d9-439d-bdc2-1d18c296cc66/IMG_0903.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>Conceptual property and informational page that illustrates information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/c8b674ee-13f5-439f-9452-df2fba666dee/staff-app-idea-2.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>Further sketches led to low-fidelity mockups that included basic controls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/24bbbd38-304e-4f25-9dae-d4fd9a77190d/staff-app-idea.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>The idea was to get the ideas into a workable state for faster prototyping in Adobe XD.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/ce56d05a-556b-4fff-bcbf-27a43c8c65dd/staff-refine.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>I made continual iterations with feedback from friendly hotels to refine the mockups to a state acceptable for conceptual testing by leveraging platform standards and a clear content hierarchy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/6b455071-fd00-4a42-a5b4-a574af9b2ec1/staff-workflow.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>I ended up with numerous screens to go through the workflow. Along the way, the question was always what's the minimum amount of information I can show on-screen to allow someone to do their job?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/fa862b53-b841-4cc9-a8eb-c560a70fc95a/staff-refine-2.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>As the product has continued to evolve, so has the UI and UX. While still functionally very similar, the app has minimized the type of content seen and removed excess badges and other labels. Deeper functionality and additional secondary views are available behind deeper menus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/af8a6107-2e5d-4598-85ec-a185fbb262ce/staff-htr.jpg</image:loc>
      <image:title>Case Studies - Connect Staff</image:title>
      <image:caption>Connect Staff has been well-received and well-reviewed. In addition to receiving patents for much of the functionality, it has won several top prizes in the hotel industry, including HotelTechReport.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/case-studies/monscierge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/623c60b8-585a-4140-bc14-c7c1c66aecab/mon-modern.jpg</image:loc>
      <image:title>Case Studies - Monscierge</image:title>
      <image:caption>While e-commerce is nothing new, Monscierge was the first hospitality company to bring SaaS sensibilities to the industry. Monscierge had primarily spent its time and money on technology, not marketing. One of my ongoing tasks is to evolve and grow the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/b6013bfa-7154-475c-b5dc-b98500c170b4/mon-products.jpg</image:loc>
      <image:title>Case Studies - Monscierge</image:title>
      <image:caption>The Monscierge product offering was extensive. I reduced the number of products and re-wrote technical copy to be lighter and more accessible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/480af2df-5935-4439-aec7-1abbaaa1689b/mon-new-photos.jpg</image:loc>
      <image:title>Case Studies - Monscierge</image:title>
      <image:caption>New photos, typography, and color scheme livened up pages through a minor brand refresh.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/4d298d95-e046-4e80-818d-ab051e441ce4/mon-leadgen.jpg</image:loc>
      <image:title>Case Studies - Monscierge</image:title>
      <image:caption>Alongside a switch in CRM systems, I took the opportunity to integrate lead gen forms and other analytic elements throughout the site for better data and customer journey insight.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/a0e9913e-7b5e-4159-939e-fe1064a090b4/mon-purchase.jpg</image:loc>
      <image:title>Case Studies - Monscierge</image:title>
      <image:caption>With payment integration, I set a goal that someone could become a Monscierge customer in three minutes or less. On average, a customer can subscribe in 2:37 seconds. In the goal to modernize the hospitality industry, Monscierge largely eschews paper contracts. As a result, nearly 98% of all customer subscriptions filter directly through the website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andyhale.com/case-studies/watch-tv</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/f2633f5e-f619-4b01-b347-4bfef07c593a/old-grid-dish.jpg</image:loc>
      <image:title>Case Studies - Watch TV</image:title>
      <image:caption>The process began with research into "standard" consumer-based channel guides. Since its public debut in the 1980's the electronic program guide has not substantially changed in its primary visual language. A thinned down EPG was required for a hospitality setting which didn't include much of the consumer options like DVR or even detailed audience listing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/7db36928-cb22-451e-b7f0-0c8f564aab12/tv-grid-1.jpg</image:loc>
      <image:title>Case Studies - Watch TV</image:title>
      <image:caption>The first explorations reduced the visual content of a standard grid as a lightweight overlay onto the live content. Visbility and clarity issues with text-heavy and other background movements limited the overall effectiveness.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/9ff3bbda-af96-415e-994e-0eda0387f4ba/tv-grid-2.jpg</image:loc>
      <image:title>Case Studies - Watch TV</image:title>
      <image:caption>Additional explorations followed a more structured grid view with the inclusion of preview and content logo and minimal meta data content. While it was a functional solution, it didn't inspire a feeling of being a modern experience that matched the rest of the Apple TV experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/5bbeb5c3-c546-4194-b05d-14c96ba2d3f9/tv-list.jpg</image:loc>
      <image:title>Case Studies - Watch TV</image:title>
      <image:caption>A split screen method that allowed selecting of channels was created. This layout would be displayed atop a blurred and darkened moving background. A live build was created with dummy data and tested by people ranging from 18-64. Ultimately, navigation tests proved that the mechanism to select channels and see upcoming shows was cumbersome.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/e06f2b6f-60b6-430a-991a-8c2fe2ac6c3d/tv-texture.jpg</image:loc>
      <image:title>Case Studies - Watch TV</image:title>
      <image:caption>The layout was condensed into a single scrollable pane with mostly horizontal scrolling to select a channel. Current and future programming was displayed. The entire layout was injected on top of blurred and darkened live programming. This layout was also built as a live prototype and tested very positively despite some occasional issues with legibility.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/7a18f0cf-46b3-4387-a2d3-26e0dc85dd69/tv-color.jpg</image:loc>
      <image:title>Case Studies - Watch TV</image:title>
      <image:caption>Early tests identified that the blurred programming still caused legibility issues, which caused me to ditch that functionality in favor of a blurred and abstracted background. The background was softened and could be semi-themed for hotels but by default was presented in a blue style. This app was tested by users 18-64 in addition to hotel staff and other key stakeholders. They loved the modern feel and look of the app compared to "old school grid."</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/62d48738-af88-4453-9fd8-c0834400c20c/tv-color-swap.jpg</image:loc>
      <image:title>Case Studies - Watch TV</image:title>
      <image:caption>I gathered feedback from hotel guests and staff and learned that there was occasionally issues with the perception of content on the left and right and how scrolling interacted with content. I solved one of the issues by flipping the content so the preview is on the left and the channel information is on the right. This led to an easier immediate understanding of looking at future shows. It also emphasized programming as opposed to channels, which eased the need to maintain as many specific type of channel logos.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/3e44d9d0-1111-4c57-8947-cad1595a3752/tv-light.jpg</image:loc>
      <image:title>Case Studies - Watch TV</image:title>
      <image:caption>The layout led to a revamped structure that blended multiple methods together. Cards presented programming for each channel. When a card was focused the upcoming programming would also be displayed directly underneath. The new layout was A/B tested across a few hotel floors and received overwelmingly good reviews.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c5bb0f43c9a80ab0a2010a/3c845e06-5041-4c11-973c-9bc9757c9fa2/tv-light-toggle.jpg</image:loc>
      <image:title>Case Studies - Watch TV</image:title>
      <image:caption>The next phase is the addition of genre and search functionality. Some hotels wanted upwards of 100+ channels and as a result ways to find specific programming or channels was frequently requested. The addition of Genres for filtering types of shows is the result of additional meta content available for programming which allowed me to group different shows and types of shows together. The ability to essentially sort by a type of show created a new way for people to also find groups of channels (such as sports or news).</image:caption>
    </image:image>
  </url>
</urlset>

